Acura crossover zdx8/23/2023 ![]() Unfortunately, compromises in the name of this form are many and may be enough to steer shoppers elsewhere. From outward appearance, the ZDX is certainly intriguing, with its elevated ride height, chiseled body and sporty profile. Now, we don't have a crystal ball, but we're confident that history might not be so kind to the 2012 Acura ZDX. Follow Acura on social media at /SocialChannels.It's been said that innovation is often mistaken for madness until time decides otherwise. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.įive of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.Īdditional media information including pricing, features & specifications and high-resolution photography is available at. The "Beat That" the game campaign was developed with Acura by Agency of Record, MullenLowe.Īcura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The mobile and desktop versions can be played at /playbeatthat. Players can access this version by visiting. In addition to the mobile and desktop versions, “Beat That” is available for play in the Facebook Instant Games platform. Players can use these GIFs to create their own Acura-styled game in the GIPHY Arcade. This will overlay a “ghost car” of that run into the game, giving the player the chance to “Beat That” time.Īs an added bonus, Acura continues to utilize GIPHY across social campaigns, this time creating “Beat That” GIFs using assets from the game. They can do so by clicking the “Challenge” button next to an individual lap time on the leaderboard. Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. The game features dynamic share cards allowing players to share times and challenge their social networks. Players can challenge others to “Beat That” in several ways. Once a player completes a lap, they can challenge a friend to “Beat That”, by completing a lap at a faster time. Beating a specific lap time unlocks the next level of the game for racing. ![]() As the game progresses, so do the years featured in the graphic treatments and music. “Beat That” is the first mobile racing game where visuals from each individual level match the styles that were prevalent in games from that specific car’s era. Level 6: Acura Type S Concept – Cyber Tunnel.Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit.Level 3: 2020 Acura RDX A-Spec – Snowy Summit.Level 2: 1998 Acura Integra Type R – Warehouse Complex.Each Acura vehicle offers its own unique driving character and performance attributes, ranging from an original 1991 NSX to the Acura’s latest design – the Type S Concept. Each track represents an iconic era of gaming, from the popular 8-bit style of the ’80s and ’90s, to more photo-realistic treatments of modern gaming. Acura’s “Less Talk, More Drive” television thrill ride of a commercial ( /lesstalkmoredrive) has become a bona fide mobile racing game where players can race through multiple gaming eras in some of the Acura brand’s most iconic vehicles.įree to play on desktop and mobile devices, “Beat That” the game enables players to race to the finish line of six unique tracks in one of six Acura vehicles featured in the “Less Talk, More Drive” TV spot. Game encourages players to challenge friends to “Beat That” across social networksĪcura is taking its challenge to “Beat That!” to the next-level by turning its exhilarating new commercial into a competitive mobile racing game: /playbeatthat.Visual style of each level of the game corresponds to unique gaming style of each specific car’s era.Players race against the clock in iconic Acura models including the first-generation NSX, Integra Type R, ARX-05 race car and the new Type S Concept.Acura’s “Less Talk, More Drive” thrill-ride of a brand campaign becomes first mobile racing game spanning 30 years of gaming styles.
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